Purple Mattress Advertising

The purple mattress brand went from a kickstarter campaign to a public company with close to 300 million in sales in under three years with the help of viral videos that have been viewed 1 5 billion times.

Purple mattress advertising. Even though purple s mattresses have only been available for purchase since 2016 there s a good chance you may have seen one of the company s past ads which have garnered some 1 8 billion. It created a store which included information about the mattress technology and the company as well as humorous brand videos and product listings. Competition for purple mattress includes tempur pedic casper sleepy s serta beautyrest and the other brands in the retail stores. Joe megibow ceo of purple speaking at the commercenext event in new york city july 2019.

It has been reported that some of the video marketing campaigns have recorded over 53 million views. Ads such as those involving the goldilocks girl the purple scientist and the sasquatch had gone viral on social media tools such as facebook and youtube with amazing results that increase sales. The purple mattress advertising success story. That s according to alex mcarthur chief marketing officer for the mattress company purple who might know a thing or two given his success in the space with some of the brand s ads netting more than 53 million views.

Now for the next stage of its growth purple is looking to reach smaller audiences but. When the mattress company purple wanted to reach new audiences to educate them about its unique mattress technology it turned to amazon advertising. In the past 30 days purple mattress has had 3 732 airings and earned an airing rank of 259 with a spend ranking of 608 as compared to all other advertisers. When they launched one of the founders daughters was tasked with developing the brand messaging for the campaign.

The purple mattress is made with the patented 2 purple grid atop dual layer polyurethane foam offering more support and comfort than other foam mattresses and airbeds. Meet purple mattress a company specializing in the perfect mattress that broke through the noise by leveraging user generated content in an. Did you know that the average person is exposed to anywhere from 3 000 to 5 000 advertising campaign messages per day. Purple got its start with a kickstarter campaign to launch their innovative futuristic mattress design in september 2015.

The grid in combination with purple s quirky viral approach to marketing purple advertising videos feature footage of employees dropping raw eggs tempered glass and people on its mattresses to prove the mattress comfort and support helped purple cut through the crowded mattress space.